Twenty five per cent of US voters think that the Republican party has a better plan for women’s rights than the Democrats, according to new polling.

While many liberal female voters are critical about Donald Trump’s remarks about women as well as his policies related to women’s rights, it’s worth noting that between the 2020 and 2024 presidential elections, Trump increased his support among women voters, from 42% to 45%.

Making assumptions about female voters as a single voting block is tempting, but there are multiple layers and contradictions within this hugely diverse group. Polling shows that there are a few broad conclusions about their voting patterns.

For example, in the modern era, women have higher turnout rates at US elections than men and have consistently been more likely to vote Democrat.

So, who are those women voters that Trump appeals to? The short answer is white women, or at least, some of them. With a couple of election exceptions (1964, 1996) white women tend to prefer Republican candidates over Democrats. They maintained this trend with Donald Trump.

Trumpism and the Maga movement doesn’t tend to appeal to many college-educated white women. However, religion is a factor.

Born-again or Evangelical believers who tend to be committed to the idea of the traditional family where the man goes to work and the woman stays at home and looks after the children have proved essential to Trump’s support in 2024. Eight in ten (80%) of voters who identified as Christian cast their ballots for the Trump/Vance ticket, up from 71% in 2020.

Women in this group may be more likely to appreciate the Trump administration’s attempts to encourage and support women to have more children. Trump’s proposed “National Medal of Motherhood” would create financial incentives for women to have large families. Women with six or more children may be eligible.

The government has already launched what are known as money accounts for growth and advancement. These saving plans will put a US$1000 (£742) deposit from the government into an account for babies born between 2024 and 2028, with families able to add up to US$5,000 annually before the children can access the money at age 18.

Around 64% of all American women support a legal right to abortion. However, national access to abortion is only supported by 39% of Republican women over 50, according to one poll, and this is another group that may be supportive on the Trump administration agenda on families, which has included moves to restrict abortion.

Factory jobs and the future

The Maga-influenced GOP is not the conservative party of yesteryear, but some aspects of its appeal are not new. Voter priority has long been “the economy, stupid”. And around 24% of women (compared to 17% of men) rank inflation and prices as their most important policy issue.

Trump made slashing the price of eggs a major talking point in his recent election campaign, and this will have resonated with women voters worried about the cost of living. Indeed, Trump claimed he won the election on immigration and groceries.

Read more:
Why Americans care so much about egg prices – and how this issue got so political

Trump also plans to “fix” the economy and “tariff the hell” out of countries that have “taken advantage” of the US. These policies aim to rebuild US domestic manufacturing. For women in manufacturing communities who have seen the negative impact of globalisation – factory closures, job losses and an undermining of the social fabric – this holds appeal.

Those reliant on the local economy for their livelihoods are aware that the survival of this community ecosystem is crucial, not only for those working in industry but for those whose lives are intertwined. Such views are not necessarily Maga-centric, but the movement’s cultural concerns align with these challenges.

Trump’s promises to reject globalism and “embrace patriotism” may offer comfort to those whose socio-economic security has been undermined by the trade decisions of his predecessors.

Trump’s political opponents would be well advised to listen to the concerns of conventionally conservative America. Dismissing their anxieties will not dissipate them. Instead, it may encourage more socially traditional women to embrace the some of Trump’s policies.

But Trump will also need to worry about the state of the economy, and delivering on his price promises. If he doesn’t deliver, those women who put the cost of living at the top of the list may take their votes elsewhere.