The musical instrument industry is under threat in Quebec as the deadline to comply with the province’s language regulations under Bill 96 looms.
The new rules will come into effect in just one month and Matt Coburn, the Quebec regional district manager of Long and McQuade’s, said he’s made every change possible.
The retailer’s Quebec stores have new French signage, French product descriptions and French packaging – but it’s still not enough to satisfy Quebec’s law. He said English is the “universal language” of the music industry and getting manufacturers to comply with French labelling is impossible.
